A media mix is the combination of communication channels or media types your business can use to meet its advertising or marketing objectives. Typically, these include newspapers, radio, television, billboards, out-of-home (OOH), websites, email, direct mail, the Internet and social media, such as Facebook or Twitter. Combining these channels in a media mix enables you to communicate in the most effective way with different types of customers and prospects at different stages of the purchase decision. An effective media mix delivers the right marketing message to your customers and prospects at the lowest cost and with minimal waste. Making this choice is the center and focus of your advertising strategy. Adding OOH or outdoor billboard advertising to your media mix extends reach and definitely adds impact. A recent study shows adding out-of-home (OOH) billboard advertising can increase reach of TV by 18%, Radio by 45%, Social 212% and Mobile 316%
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